News Summary
Cumberland Farms, operated by EG America, is expanding its footprint in Massachusetts and Rhode Island by opening nine new locations. The new sites, set to transition from Neon Marketplace to Cumberland Farms branding, feature modern amenities and align with the company’s goals of enhancing customer service and operational excellence. The expansion aims to strengthen Cumberland Farms’ market presence and commitment to local communities.
Massachusetts
Cumberland Farms, a convenience store and gas station chain, is set to expand its presence in Massachusetts and Rhode Island with the opening of nine new locations in the region. This strategic move, announced by EG America, the Westborough-based operator of Cumberland Farms, is part of the company’s broader plan to enhance its market leadership.
New Locations
The new locations in Massachusetts will be in Seekonk, Freetown, and Quincy, while Rhode Island will see new stores in Portsmouth, Middletown, Warwick, Providence, North Providence, and East Greenwich. The nine sites in total were constructed between 2020 and 2023 and currently feature modern amenities such as electric vehicle (EV) charging stations and drive-thrus.
Rebranding Process
As part of this expansion, all nine Neon Marketplace locations will undergo a rebranding to Cumberland Farms over the coming weeks. This transition reflects a significant shift in branding strategy and aims to bring operational excellence to the newly acquired sites.
Rationale for Expansion
The expansion aligns with EG America’s long-term business objectives and emphasizes the company’s commitment to providing exceptional guest service and value for customers. The CEO of EG Group, the parent company of EG America, highlighted the importance of maintaining high standards at the rebranded stores, ensuring they meet customer expectations.
Neon Marketplace’s Recognition
Adi Dhandhania, the CEO of Neon Marketplace, has acknowledged the agreement as a testament to the quality of their stores and the efforts of their teams. The partnership indicates a mutual recognition of operational standards and customer service excellence.
Cumberland Farms Overview
Cumberland Farms first opened its doors in 1957 and has since grown to operate over 575 stores across several states, including Massachusetts, Rhode Island, Connecticut, Florida, Maine, New York, New Hampshire, and Vermont. EG Group, based in the U.K., acquired Cumberland Farms in 2019 and manages various convenience store brands across Europe and the United States.
Future Prospects
The addition of these nine locations is expected to offer long-term value to EG America’s expanding portfolio, strengthening the brand’s presence in New England. By integrating the Neon Marketplace stores into the Cumberland Farms network, the company aims to enhance customer service and operational efficiency.
Overall, this expansion represents a significant milestone for Cumberland Farms as it seeks to establish a stronger foothold in Massachusetts and Rhode Island, echoing its enduring commitment to serving local communities with quality convenience retail options.
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Author: STAFF HERE PROVIDENCE WRITER
The PROVIDENCE STAFF WRITER represents the experienced team at HEREProvidence.com, your go-to source for actionable local news and information in Providence, Providence County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as WaterFire, Rhode Island International Film Festival, and Rhode Island Comic Con. Our coverage extends to key organizations like the Greater Providence Chamber of Commerce and Providence Warwick Convention & Visitors Bureau, plus leading businesses in finance and manufacturing that power the local economy such as Citizens Financial Group and Textron. As part of the broader HERE network, we provide comprehensive, credible insights into Rhode Island's dynamic landscape.
