News Summary
James Toomey has been appointed as the new executive director of the Blackstone Valley Tourism Council, succeeding Robert Billington. With over a decade of experience in sustainable tourism and marketing, Toomey is keen to expand upon the initiatives of his predecessor. He aims to strengthen community ties and promote tourism, particularly in light of upcoming sports events. As the BVTC transitions under his leadership, the council will focus on local food tourism, river education programs, and making the most of significant upcoming events, including the World Cup.
Rhode Island – James Toomey has been appointed as the new executive director of the Blackstone Valley Tourism Council (BVTC), taking the helm following the retirement of long-serving director Robert Billington. Toomey has been with the BVTC for 13 years, initially serving as a sustainable tourism coordinator and later as marketing director before stepping into the executive director role in January.
Billington, who led the BVTC for 40 years, announced his retirement last November, marking the end of an era for the council. Toomey is currently transitioning into his new role while working alongside Billington to complete ongoing projects and build connections with key stakeholders in the tourism industry.
Toomey is passionate about the mission of the BVTC and is looking to continue and expand upon the initiatives established by Billington. His interest in sustainable tourism stems from his background as a touring musician, a path that also led him to move to Rhode Island after meeting musicians from East Providence during an event in San Diego.
Now a Providence resident, Toomey lives with his wife and three children, with aspirations of moving to Pawtucket. He aims to foster relationships within the community and is receptive to new ideas that will promote tourism in Rhode Island, which has been experiencing a surge in interest, particularly in light of upcoming sports and cultural events.
The BVTC is set to leverage the newly established Centreville Bank Stadium to further tourism growth, especially with the anticipation of large crowds for Rhode Island FC’s inaugural home games. With strong attendance expected, Toomey estimates that around 50,000 visitors from outside the state will attend events at the stadium this year alone.
In addition to focusing on sporting events, Toomey has underscored the importance of preparing for the upcoming World Cup event scheduled in Boston, recognizing it as a significant opportunity for Rhode Island to shine on the international stage. The BVTC aims to link this event to various tourism campaigns and initiatives.
As part of its strategy, the BVTC plans to increase awareness and participation in its river education programs, which have been a staple since the early 1990s. These programs are aimed at enhancing knowledge and appreciation of the region’s natural resources and heritage.
The council also recently celebrated its 40th anniversary on June 17, honoring Billington’s contributions and raising funds for the Dr. Robert D. Billington Environmental Education Fund, reflecting its commitment to environmental stewardship.
To further boost tourism in the area, Toomey indicated that promoting the Blackstone Valley International Food Trail is a priority. This initiative aims to connect visitors with local restaurants and elevate food tourism in the region by showcasing the diverse culinary offerings that Blackstone Valley has to offer.
Ultimately, Toomey’s vision is centered around supporting local businesses and enhancing community engagement. He recognizes the unique cultural experiences available within Blackstone Valley and is dedicated to a collaborative approach to tourism development that prioritizes the needs and strengths of the local communities.
Through these various initiatives, the BVTC under Toomey’s leadership seeks to ensure a thriving tourism sector that not only brings visitors to Rhode Island but also enriches the lives of those who call the area home.
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