News Summary
Rhode Island has launched a partnership with Saks Fifth Avenue to highlight its rich culture and landscapes through stunning window and in-store displays. Featured in flagship stores across major cities, the initiative aims to promote the state’s historic architecture and coastal beauty. The displays, which will run until July 2025, reflect key features of Rhode Island and are part of a broader strategy to boost tourism. This collaboration emphasizes the importance of tourism for the state’s economic growth and cultural promotion.
Rhode Island is set to spotlight its rich culture and stunning landscapes through a new collaboration with luxury retailer Saks Fifth Avenue. The initiative, announced by Rhode Island Commerce, aims to promote the state’s historic architecture and coastal beauty through creative displays in several major cities across the country.
This partnership will feature eye-catching window and in-store displays at Saks Fifth Avenue’s flagship store in New York City, along with other locations in Atlanta, Washington D.C., Chicago, and Los Angeles. The window displays, inspired by the state’s iconic landmarks and picturesque views, highlight key features of Providence and Newport.
The displays in New York City showcase imagery capturing the essence of Rhode Island, including Providence’s charming cobblestone streets and historic buildings juxtaposed with Newport’s remarkable Gilded Age mansions and stunning waterfronts. Currently on view, these window displays will be available for public admiring until July 2, 2025.
In addition to the window exhibitions, in-store presentations at select Saks locations will run from July 1 through July 30, 2025. These immersive installations aim to reflect on Rhode Island’s nautical themes and artistic lifestyles, spotlighting a curated assortment of merchandise that underscores the state’s vibrant culture.
The initiative is part of a broader strategy to increase tourism, an essential driver for economic growth in the state. The Secretary of Commerce for Rhode Island, Liz Tanner, noted that the partnership serves a dual purpose: showcasing the state’s beauty while also driving tourism to strengthen the economy.
This collaboration draws from Rhode Island’s long-standing status as a favored destination for discerning travelers, significantly enhancing its profile as a vacation hotspot. In line with this initiative, a collection of Rhode Island-inspired fashion looks has been made available for browsing at saks.com/rhodeisland, allowing customers to engage with the state’s creative offerings from anywhere.
Rhode Island Commerce, the official economic development organization for the state, plays a crucial role in promoting business growth and tourism. This partnership with Saks Fifth Avenue further exemplifies the ongoing relationship between Rhode Island’s tourism division and local tourism organizations. Such collaborations aim to create and amplify economic opportunities through tourism, which is vital for the state’s sustainable growth.
The displays at Saks Fifth Avenue not only reflect the allure of Rhode Island’s unique culture and scenic beauty but also serve to unite various sectors within the state’s economy under the shared goal of increasing visibility and visitor engagement. As travelers resume exploring after recent challenges facing the tourism industry, initiatives like this one are expected to resonate strongly with potential visitors looking for distinctive experiences.
Through these efforts, Rhode Island seeks to ensure that it remains visible in a competitive tourism landscape while encouraging locals and tourists alike to appreciate and explore the state’s rich offerings. This strategic move highlights the power of collaboration in fostering economic development and ensuring the state’s cultural heritage is celebrated and recognized on a national stage.
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- Encyclopedia Britannica: Rhode Island
