News Summary
Roam Loud, an activewear brand founded by Toyin Omisore, is gaining traction in Rhode Island as it focuses on inclusivity and representation for women of color in the wellness industry. Supported by Amazon, the brand aims to connect with a larger audience while empowering women through its culturally inspired designs. The recent acknowledgment from state policymakers emphasizes the state’s commitment to fostering local small businesses. As Roam Loud continues to grow, it reflects broader trends of innovation and inclusivity within the activewear market in Rhode Island.
Rhode Island is witnessing a rise in support for local small businesses, highlighted by the recent recognition of Roam Loud, an activewear brand founded by Toyin Omisore. The brand, which aims to authentically represent women from diverse backgrounds in the health and wellness industry, has garnered support from Amazon, enabling it to broaden its reach and impact.
Founded in March 2020, Roam Loud operates its own e-commerce platform and is available through major retailers such as REI and Nordstrom Rack. The company’s apparel is sold at six REI locations across the United States and is also accessible to customers on Amazon. Omisore expressed that leveraging Amazon’s platform allows her brand to connect with a larger audience, an essential factor for growth in today’s competitive market.
At a recent event hosted by Amazon at Rhode Island College, state policymakers gathered to discuss the importance of supporting small businesses like Roam Loud. Rhode Island Governor Dan McKee affirmed his commitment to innovation and the need for ongoing support for local entrepreneurs. This community-focused initiative underscores the state’s efforts to foster a vibrant business environment.
Rhode Island is home to approximately 1,000 independent sellers on Amazon, generating an average of $140,000 in annual sales each. Moreover, Amazon’s planned fulfillment center in Johnston, R.I., is set to create 1,500 additional jobs, enhancing logistics and delivery services for its customers in the Northeast. Since 2010, Amazon has invested over $1 billion in Rhode Island and pledged nearly $3 million for small business support over the next five years.
Omisore, a Providence native with Liberian-Nigerian roots, founded Roam Loud with a vision to empower women of color and encourage representation within the activewear industry. The brand’s designs feature African-derived names, paying tribute to her family heritage and cultural background. Omisore’s experience in social work has heavily influenced her approach to cultivating a supportive community around her brand, motivating women to see themselves reflected in the products offered.
Roam Loud’s mission emphasizes encouragement, freedom, and excellence, particularly for women of color. Omisore aims to expand the brand into other apparel segments and intends to collaborate with universities and local active programs to support and uplift diverse women. The company has achieved growth through strategic marketing, pop-up shops, and connecting with supportive communities that align with its vision.
The brand’s commitment to inclusivity extends to offering a range of sizes to cater to all women. By showcasing diverse models with different hairstyles and skin tones in their marketing materials, Roam Loud strives to ensure that every woman feels represented and valued. Omisore’s journey has not only facilitated personal growth for herself as an entrepreneur but has also empowered her customers to embrace their identities and pursue their interests in health and wellness.
As Roam Loud continues to grow, the combination of local support from the community, a diverse product range, and strong partnerships with retailers like Amazon positions the brand for further success. This growth story reflects the broader trends of innovation and inclusion within the activewear market and the ongoing evolution of small businesses in Rhode Island.
Deeper Dive: News & Info About This Topic
- Boston Globe: Rhode Island Small Businesses and Amazon
- Wikipedia: Small Business
- RI Monthly: Roam Loud Promotes Self-Love
- Google Search: Roam Loud Activewear
- Boston Globe: Roam Loud Focus on Black Women
- Google Scholar: Activewear Inclusivity
- National Geographic: PFAS-Free Clothing
- Encyclopedia Britannica: Activewear
- ABC7 NY: Madison Marsh – Miss America 2024
- Google News: Miss America 2024
Author: STAFF HERE PROVIDENCE WRITER
PROVIDENCE STAFF WRITER The PROVIDENCE STAFF WRITER represents the experienced team at HEREProvidence.com, your go-to source for actionable local news and information in Providence, Providence County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as WaterFire, Rhode Island International Film Festival, and Rhode Island Comic Con. Our coverage extends to key organizations like the Greater Providence Chamber of Commerce and Providence Warwick Convention & Visitors Bureau, plus leading businesses in finance and manufacturing that power the local economy such as Citizens Financial Group and Textron. As part of the broader HERE network, we provide comprehensive, credible insights into Rhode Island's dynamic landscape.
